I help aspiring ecommerce founders launch their first online store — the smart, strategic, and low-cost way.

But I didn’t start here.

I started with zero experience, no background in tech or business, and a big dream I couldn’t ignore.
From my couch in South Africa, I launched my first ecommerce store using free tools, messy action, and Google deep dives at 2AM. No mentors. No big budget. Just resourcefulness, grit, and lots of trial and error.

Fast forward to today — I run multiple businesses (in both South Africa and Europe), I work remotely while travelling, and I’ve helped hundreds of first-time founders go from “no idea where to start” to launching confidently.

What I Believe

Most people don’t fail at ecommerce because they lack talent, time or money.
They fail because no one showed them how to start simply and strategically.

That’s why I created Ecomm ByDesign — to give you a clear roadmap, tools that actually work (especially for those in South Africa), and a launch process that doesn’t require 100 products, paid ads, or a huge budget.

You don’t need to be perfect to start — you just need a smart start.
And that’s what I teach.

What Makes Me Different

Unlike other programs that leave you to watch hours of vague videos, I walk with you.
You’ll get real guidance, real feedback, and the exact steps to build a store that fits your life and goals.

And because I built my first brand in South Africa — and launched on a tight budget — I understand even the most unique challenges any founder might face. My strategies are tested, lean, and accessible — no fluff, no hype, no huge spend required.

Ready to Build Your Store?

If you're tired of watching from the sidelines, stuck in overthinking, or overwhelmed by where to begin…
I’ve got you.